Campus task: SWOT Analysis Apple Brand

SWOT analysis of Apple's BrandStrong (Strength).• Apple is a very successful company. Sales of the iphone music player has improved brand perception is favorable also increased sales of Macintosh computers. So the iPhone gives the company access to all aspects of buying a new segment to another part of the Apple brand. Sales of own products ipad also very strong, and is a major contribution to Apple's revenue.• Brand or brand image is the most important thing. Apple is one of the most established and healthy IT brands in the world, and have enthusiastic customers who support the brand. Loyalty is so strong means that it is not enough just to recruit new customers, that they come back for more products and services from Apple, and the company also has the opportunity to expand new products to them, such as the iPod.Weaknesses (weakness).• That the Apple iPod may have a defective screen. The Company has commented that the batch of products that broken screen under the influence, and the company replaced all the damaged items. This is in addition to problems with early iPod battery that is damaged, where the company offers its customers free battery cases.• There is pressure on Apple to increase the price of downloaded music files, from the music industry itself. Many of these companies make more money from iTunes from their original CD sales. it can be considered a commercial disadvantage.• And the biggest drawback is located on the operating system is still based operating system memekai buzzOpportunities (Opportunity).• Appel has the opportunity to develop the iTunes music player and mobile phone technology into the format. The device was developed by Motorola Rokr phone. It has a color screen, stereo speakers and a advance camera system. A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Download is available via a USB cable, ands software on the handset pauses music if a phone call comes a new strategic alliance of technology and offer opportunities for Apple.• Podcasts are downloadable radio shows that can be downloaded from the Internet, and then played back on iPods and other MP3 devices at the convenience pendengar.Para Podcast listeners can subscribe for free, and ultimately revenue to be generated from the paid subscription or through revenue generated from sales of other downloads.Threat (threat).• The biggest threat to IT companies like Apple is a very high level of competition in technology markets. Success attracted competition, and Apple are working very hard to research and development and marketing in order to maintain a competitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if the economy began to falter and fall in demand for their products.• There are also high product substitution effect in the innovative and fast moving IT consumables market. So iPod and MP3 rule today, but just yesterday that CD, DAT, and Vinyl.Teknologi Tomorrow might be completely different. Wireless technology can replace the physical needs of the music player.• The threat from its own internal employees is Apple itself had leaked confidential information about their products a new asteroid. Three people were prosecuted, all owned Apple tribute sites, and a big fan of the company's products. It is solely for the backlight backs to gain an advantage over Apple's own partyD). Alternative Course of Action (alternative/pilihan2 action). The first alternative that might be taken into consideration is to evaluate the whole Apple brand products.. Change their existing vulnerabilities in Apple products themselves and to help tailor the forces that exist in other products such as adjustment of the base operating system.. Building a Service center in each of the areas berkemukinan could not be reached by the consumer of course taking into account the various things that can make your own brand image of the apple down.E). Recommendation (Proposed)Ada3 thing I can suggest is:A. Maintain the stability of apple brand image that already exist in the present and that could be at increased further.2. Protect data critical data about product updates in order to avoid plagiarism apple products.3. Longer and more vigorous in promoting its own brand apple that does not compete with existing brands in today.F). Action Plan (action plan)There are 4 things that we can make the Action Plan in the above CaseA. Recalled products that failed prdoduk is already on the market.2. Always work with all operators in the world to do with the brand apple bandling own3. Immediate reform, especially in terms of updating the operating system.4. Immediately realize what had been suggested as building a service center for Apple products.To four Action Plan on a priority at this time in order to keep the Apple brand brand image that is on now.The following 3 Concept Marketinga. Needs (Requirements) Focusing on customer needs before developing products.b. Wants (Desire) Aligning all functions of the company's desire to focus on those needs.c. Demands (demand) Recognizing the advantages to successfully satisfy the needs of customers over the long term.The concept of the third pemasarandi depend on marketing research to define market segments, sizes, and their needs. To meet these needs, the marketing team to make decisions about the parameters that control of the market mix.STP are three things that are not less important in marketing strategy (the Essence of strategic marketing):Segmentation: the sorting out or distribute or market area that would become the object of what is going on the market.Targeting: That determines the target or targets that have been on the market segmentation.Positioning: It is to provide information about products or services and position your brand in the mind of consumers to create a brand image.

Example of How to Implement the Marketing Concept Daihatsu Company:

SegmentationDuring November 2011 worstsales sales that occurred in Jakarta recorded the number 10 312 units or 15.3% of the national worstsales market. This is down 21.1% compared to sales of 13 065 units in October 2011. While retail sales of Daihatsu month of November 2011 reached 11 638 units or 17.1% of national retail sales. This is down 12.42% compared to October 2011 retail sales of 13 289 units. November 2011 sales are still driven by the commercial vehicle segment, although the passenger car segment also tumbuh.Setelah segmentation and Looking at the data above, I decided to focus on areas of Java and the surrounding area.TargetingDeparting from the data that has served as contained in the above segmentation stage I am optimistic that sales of Daihatsu in 2011 will pass through the target of 125 000 unit.karena Today All New Xenia enthusiasts are still many things in because of the many features these features or advantages of the new All New Xenia.produk contained in this new we would be able to boost sales this year.PositioningAccording to market analysis on the current brand image in the minds of consumers is that Daihatsu is Xenia.Xenia is the most economical in its class compared to other car brands, in addition to economical price at the stakes were so cheap relative to the economy class middle still be in jangkau.selain availability of spare parts was also its also pretty easy to get by in this case was the one who encourages consumers Daihatsu Xenia is better known in the community.